Pragmatic Marketing
Pragmatic marketing is a model that focuses on understanding the needs of customers and delivering products that they want. It involves interviewing potential customers, creating an initial prototype of the product, and testing it with them to make sure it meets their needs. The process continues through the entire life cycle of the product.
One approach tries to embrace relativism, suggesting that truth isn't as crucial a philosophical concept as it has been believed to be. Another approach is more cautious when it comes to using relativism and prioritizes the speech-act concept and justification.
Track and trace
Track and trace is an essential supply chain management tool that enables companies to track the exact location of their products at all times. This transparency assists companies in improving their logistics workflows, cut down on time and cut costs. Additionally it aids in improving quality and efficiency. It also eliminates the requirement for manual count and inventory checks. It also helps to avoid production interruptions due to inadequate or inferior quality raw materials or appliances.
During the pandemic many businesses realized that they didn't have a clear view from beginning to end of their supply chain. This led to a surge in demand for smart, scalable, track and trace technology that could provide more accurate and reliable data about the performance of a supply chain. These new technologies could make the supply chain more resilient to disruptions in the future and safeguard consumers' health.
Serialisation is a feature that can be added to your CMMS to enhance the track and trace capabilities of your company. This will ensure that every item has a unique identification that can be tracked in real-time. This can help you meet the requirements of regulatory agencies like those related to food safety. You can examine and analyze the data by using an electronic platform such as MaintainX that is integrated with your CMMS.
It is easy to become confused by the phrase "track and trace" because it resembles "follow the trail". However, it is a completely different method that records the journey taken by a shipment or an asset. All parties in the supply chain have access to this information, including the customer. This gives customers greater confidence regarding their deliveries and enables them to check whether it was damaged or lost during transport.
Most parcels that are sent nowadays are digitally scanned each stage of the transportation process. The information is then accessible online, and customers are able to view the status of their shipment at any time. This makes the shipping experience better for both the customers as well as the carriers. This enables them to provide the service at a cheaper cost.
Counterfeit detection
Counterfeiting and grey market diversion cost businesses trillions of dollars each year1. It damages brands' reputations and undermines trust among consumers, and in the case of medicine and food is a threat to public health. To fight this menace, real-time item-level tracking is crucial. However, you could check here to cost digital authentication has generally been reserved for high-value items.
Pragmatic's renowned visual detection technology powers a range of counterfeit prevention tools that work in tandem to safeguard your business. It's based on our patented Visual-AI stack and offers the ability to be flexible and scalable in detecting counterfeits for your platforms and marketplaces. Our solution is designed to be speedy and accurate, as well as simple to use.
It detects and identifies all forms of fake documents, ranging from banknote "paper" to digital images. The system analyzes several features, including microprinting, watermarks and color shifts to ensure that your products are authentic. You can ensure your customers' safety and that your products meet the required standards. This will help you increase your profits and boost confidence in your customers. The system can be utilized anywhere.